Secretary Barcenas & Richard Gere Highlight the Power of Collective Action at the Guadalajara International Book Fair
At the Guadalajara International Book Fair, American actor and philanthropist Richard Gere took the stage to share a message that resonates deeply with our work at Sierra A Mar: real social and environmental transformation begins with people—ordinary citizens, communities, and institutions—working together with compassion, patience, and determination.
Gere spoke openly about the challenges the world faces today, expressing concern over the global implications of decisions made by U.S. President Donald Trump. He emphasized that these challenges require clarity, courage, and collective action. He also praised Mexico’s President Claudia Sheinbaum for her ability to navigate complex international dynamics with steadiness and intelligence. As part of his visit, Gere announced the upcoming screening of Wisdom and Happiness, a documentary he is producing through the Gere Foundation. Soon to premiere at the University of Guadalajara’s Cineteca, the film features the Dalai Lama offering practical insights on navigating the pressures of modern life—wisdom that echoes Gere’s broader call for empathy and responsibility.
A Spotlight on Sierra A Mar and the Future of Chamela Bay
Joined by Alicia Bárcena, Mexico’s Secretary of Environment and Natural Resources, Gere spoke passionately about Sierra A Mar—an ecological initiative in Jalisco that he described as “the most beautiful place” he has ever seen. This recognition highlights not only the natural splendor of the region but also the critical importance of ongoing conservation efforts. One of the most promising developments underway is the upcoming release of the Estudio Técnico Justificativo (ETJ), the key scientific and technical document required to advance the establishment of the proposed Marine Protected Zone in Chamela Bay. This milestone represents years of fieldwork, collaboration, and coordination among local communities, scientists, and authorities. A cornerstone of this progress has been our close partnership with the local Fishery Cooperative, whose leadership and commitment have been instrumental in shaping a shared vision for long-term ocean stewardship. Together, we are working to ensure that the Marine Protected Zone not only safeguards biodiversity but also strengthens sustainable livelihoods for local fishers and families.
Gere’s presence at FIL Guadalajara—and his heartfelt endorsement of conservation efforts in Jalisco—arrives at a meaningful moment. The convergence of community leadership, scientific rigor, and governmental engagement is creating unprecedented momentum for the protection of Chamela Bay. At Sierra A Mar, we are honored to help catalyze this next chapter. With the ETJ nearing completion and partnerships growing stronger, we move forward inspired by Gere’s reminder: change begins with the courage of individuals and becomes transformative through collective action.
Together, we are shaping a more resilient and compassionate future for one of Mexico’s most extraordinary coastal regions.
