
Caring for the land, the people, and the ocean.
Founding Board Members
Sierra A Mar brings together a team of visionaries, experts, and representatives who have been instrumental in conservation and humanitarian initiatives in Mexico and around the globe. Over the past three years, the team has been advancing projects on the ground in a loosely organized collective of experts and natural resources staff, supported by the developers of Xala. In 2023 the decision was made to expand the efforts by establishing a regional alliance. (Team bios are in chronological order of when they joined Sierra A Mar, not in order of importance.)
Founding Members & Patrons
Richard Gere
Spokesperson, Co-founder, Angel Donor
Richard is globally known as an actor and artist. He has also been a visionary leader in humanitarian and environmental efforts for decades. He is the co-founder of the Tibet House, creator of the Gere Foundation, and Chairman of the Board of Directors for the International Campaign for Tibet. For the past ten years, Richard has been involved in a property development on the Costalegre in Jalisco, Mexico, called “Xala”. In 2023, Realizing that a holistic development plan must be approached from a regional perspective, Richard helped expand the vision by supporting the establishment of Sierra a Mar as an independent organization for the region.
Ricardo Santa Cruz
Co-founder, Advisor, Angel Investor
Ricardo is a visionary entrepreneur with over 20 years of experience in land acquisition and real estate development. He is a Founding Partner at Xala, a 3,000-acre resort development on the Costalegre, Jalisco. Born in Mexico City to a Mexican father and American mother, Santa Cruz's bicultural background and bilingual skills have been instrumental in bridging the gap between American investors and the Mexican business landscape. As a founding partner of Mandarina, another high-end development in Riviera Nayarit, Santa Cruz first showcased his ability to create sustainable, environmentally friendly projects that cater to the discerning tastes of the high-net-worth market.
Ricardo brings his considerable experience as a developer to Sierra A Mar and is helping inspire others in the region to support the vision of sustainable and regenerative development.
Juan Bremer
Co-Founder, Advisor, Angel Donor,
Juan Bremer is a highly accomplished investor and entrepreneur with over two decades of experience developing and managing high-end residential and hotel properties in Mexico and Europe. He is a founding partner of RLD Development, which later became BK Partners. Juan is also a member of the Executive Committee, Board of Directors, and deputy CEO of RLH Properties, which is listed on the Mexican Stock Exchange. It is the largest luxury hotel group in Mexico, encompassing iconic properties such as One&Only Mandarina Resort, Four Seasons Hotel in Mexico City, and the Mayakoba Resort.
Juan is now applying his experience in high-end sustainable project development at the Xala property, on the Costalegre coast. He is a passionate advocate for nature protection and is a key supporter of Sierra A Mar.
Jeronimo Bremer
Co-Founder, Advisor, Angel Donor,
Jerónimo Bremer has over two decades of investment experience. He served as Vice President at Goldman Sachs Principal Strategies Group in London. He holds degrees in Business Administration and Finance from the University of Cologne, Germany, and ICADE, Madrid, and is currently a member of the investment and advisory board of Pedralbes Partners. Jerónimo is a founding partner of the international investment firm BK Partners and real estate development company RLD, and as the co-founder and President of the Executive Committee of RLH Properties, he further solidifies his reputation as a leader in acquiring, developing, and managing high-end hotels and resorts. His impressive portfolio includes being a founding shareholder of ACTUR, a high-end property developer and co-founder of BALAM Fund, a renewable energy fund. Jerónimo's unwavering commitment to pursuing sustainable coastal development give Sierra A Mar the perspective of what is possible for the future.
Uniting the region under a common goal.
